Initially, when creating a website, people working within a specific field usually share a common, collective view on most business processes and on how a website should look.
In this article, we will break down the types of websites that exist and what benefits they can bring you depending on their final implementation.
Business Card Website / Portfolio / Landing Page
All of the above terms imply a small website ranging from 1 to 10 pages, where types of services are described very briefly, examples of completed work are shown in the form of a portfolio, along with contact details, recommendation letters, and that’s it.
Originally, a landing page was created to measure conversion for a single advertised service. Some of the first to use them were mobile operators, promoting a specific tariff, where ad traffic led directly to such a page with a “connect / sign up” button.
These types of websites existed before as well, but they served a slightly different purpose—to showcase a portfolio when a client had already been found through other channels. By sending a link, it was possible to demonstrate experience and case studies.
During the era of “info-gurus,” they were often used to sell various courses, which severely damaged their reputation and led to a slow wave of rejection. For many people, such sites became associated with something unserious—and there were reasons for that, as they were literally created in a few days, traffic came exclusively from ads, and once a certain budget was collected, they disappeared just as quickly.
What kind of business can be created in a week?
Search engines do not index them, as they provide no real value and essentially no text. That is why only certain industries can get clients from such websites—for example, bakeries, tire services, and similar businesses—most likely those that provide services (or sales) in a specific physical location and are tied to a geographic map.
Conclusion: this type of website can be beneficial only for an offline business model, where in 99% of cases all agreements are made through personal connections, intermediaries, and so on. For an offline business owner, it is better not to rely on sales through such a website in the long term.
Company Website / Portal
A company website usually starts at around 100 pages. This depends on the type of activity—it can include news with useful articles, as well as products and services with online ordering capabilities.
Such websites are indexed by search engines and receive so-called organic traffic (they provide value).
A portal is a website with 10,000 pages or more (for example, ours: synay.net). These websites have almost 100% organic traffic, as they provide value to a large audience through articles, instructions, and similar content.
Regardless of the business model (offline or online), such websites bring clients to your products or services on their own—but the website must be constantly maintained, developed, and filled with content, as if you were the editor-in-chief of your own publication.
Becoming familiar with a company that has already provided value to the visitor can be considered a useful and constructive beginning of interaction. In many cases, the beginning determines the entire course of how the company’s relationship with the client will develop.
Every tool can be beneficial for a specific type of business, and it is important to choose the one that best suits your own—in that case, the chances of achieving maximum profit and enjoyment from your work increase significantly.