There are several certification authorities that issue SSL certificates for both domain names and applications. Having an SSL certificate removes restrictions when accessing a website or launching an application.
If a website lacks an SSL certificate or has an invalid one, it is accompanied by a warning about the risks of visiting that resource. In some browsers, it may even be impossible to visit it. Thus, having an SSL certificate is a very important factor for an online store and for any website in general, because search results primarily rank sites that have one.
Most hosting companies, including ours, offer a choice of different types of certificates:
- For a single domain (including the www prefix)
- For a domain and all its subdomains
The choice of certification authority can vary. For example, there are more authorities for international domain zones compared to issuing for .ru zones, where there is only one paid option - GlobalSign.
Furthermore, depending on the sales model, prices for the same SSL certificates will differ among all partners. The reason why the same certificate has different prices is client support and paperwork. These two main factors cause the price variation. Some providers imply self-service, and the price is usually lower; others include installation and consultation for selection.
Our company adheres to a middle ground, where the client receives consultation and, if necessary, support for the SSL certificate issuance. Since our company focuses more on the business segment, a prompt and qualified response is an important component. The lack of necessity for hand-holding in every order allows us to keep the cost of SSL certificates at an average level or even slightly lower compared to the market as a whole.
Conclusion
Choose a company not only based on prices and reviews but also based on your own needs. In one case, you might need an in-house specialist for maintenance, while in another, these tasks are handled by the provider. It's up to you to decide what is more profitable and reliable. If you only have one specialist on staff, a good choice for backup might be a combination of both.
In any case, there is no need to significantly overpay for the same SSL certificate - they are all identical.